Our Mission

To inspire the confidence of businesspeople in themselves to successfully manage or oversee their business’s books.

Our Story

BookSmarts was founded in 2014 by Michele Craig, an Ontario CPA, after she noticed a growing trend towards business owners managing their own basic bookkeeping.  This trend was partially fueled by new software technology which made bookkeeping easier to manage, even for someone who had never managed books before.  However, when business owners searched for a way to learn these new skills, their options were limited.  They could learn about QuickBooks in general, but what they really needed was a way to learn both QuickBooks and bookkeeping but only the parts that applied to their business.

BookSmarts took on this challenge by offering customized training plans that were based on each business’s unique needs.  Word spread quickly amongst accounting professionals about a firm started by a CPA who designed or troubleshooted bookkeeping systems and could help their clients to manage their day-to-day books accurately, efficiently and confidently.

Today, BookSmarts serves all of Ontario with live, virtual one-on-one training and has helped hundreds of businesses to manage their own books with confidence.

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Meet our founder and head trainer

Michele Craig CPA is a highly accomplished member of the QuickBooks™ ProAdvisor program, holding an Elite-level designation. Her career began as a Company Controller and Accounting Manager, which equipped her with valuable expertise in optimizing accounting software, particularly QuickBooks™.

Michele’s primary mission is to empower clients by imparting essential QuickBooks™ skills and bookkeeping knowledge, enabling them to efficiently manage their financial records. This empowers businesses to maintain financial control and make informed decisions.

When not assisting clients with their accounting and QuickBooks™ needs, she can often be found on the curling ice during the winter, on the golf course in warmer months, or indulging in outdoor adventures such as camping, hiking, and paddling in our scenic Ontario Parks.